API Credentials for Google Ads

Guide to obtaining tokens, keys, and connections.

Step-by-step guide (no technical knowledge required) to connect Google Ads with Botize. You’ll need five values from your own account: Client ID and Client Secret (from Google Cloud), a Developer token (from Google Ads) and your Customer ID (plus, if your account sits under a manager/MCC account, the Login customer ID). At the end you’ll be able to authorize your Google Ads account to automate tasks.

Connect Google Ads to Botize

  1. 1

    Open https://console.cloud.google.com in your browser. Sign in with your Google account.

  2. 2

    Click the project selector (top, near the logo). In the window that opens, click “New Project”. Give it a name (for example, “Google Ads Connector”) and click “Create”.

  3. 3

    Open the project selector again. If your new project is not selected, click on it to activate it.

  4. 4

    In the left menu, go to “APIs & Services” → “Enable APIs and Services”.

  5. 5

    Click the “Enable APIs and Services” button at the top.

  6. 6

    In the search box, type “Google Ads API” and press enter.

  7. 7

    From the results, find “Google Ads API” and select it.

  8. 8

    Click the “Enable” button.

  9. 9

    In the left menu, go to “APIs & Services” → “OAuth consent screen”. Click “Get started”.

  10. 10

    You will be asked to enter an app name. You can use “Botize Google Ads”.

  11. 11

    You will be asked to provide an email address. You can select the default one from the dropdown.

  12. 12

    Click the “Next” button.

  13. 13

    You will be asked whether the audience is internal or external. Select “External”. Click “Next”.

  14. 14

    In the “Contact information” field, select your email again and click “Next”.

  15. 15

    Check the box to accept the user data policy and click the “Continue” button.

  16. 16

    Click the “Create” button.

  17. 17

    Click the “Create OAuth client” button.

  18. 18

    In “Application type”, choose “Web application”.

  19. 19

    In “Name”, enter something like “botize google ads”. In “Authorized redirect URIs”, add exactly: https://botize.com/callback/googleads . Click “Create”.

  20. 20

    A window will appear with your credentials. Copy the “Client ID”.

  21. 21

    To get the “Client Secret”, click on the OAuth client you just created. You’ll find it on the right, under “Client secrets”. Copy it using the copy icon next to it.

  22. 22

    In the left menu, go back to “APIs & Services” → “OAuth consent screen” and open the “Audience” section.

  23. 23

    Click the “+ Add users” button in the “Test users” section.

  24. 24

    Enter the email of the Google account you use to manage Google Ads (the same one you’ll use when authorizing) and click “Save”. This lets you use the app without Google verification.

  25. 25

    Now let’s get the Developer token. Open https://ads.google.com and sign in with your Google Ads account.

  26. 26

    Go to “Tools & Settings” (the wrench icon) or the “Admin” menu → “Setup” → “API Center”.

  27. 27

    In the API Center you’ll see your “Developer token”. Copy it. Note: the API Center appears on manager (MCC) accounts; if your account doesn’t show it, create a free manager account in Google Ads and link your account to it.

  28. 28

    By default the token has “test access” (works only with test accounts). To operate on your real account, request “Basic access” from the API Center by filling in the form. Google usually approves it within 1–2 days.

  29. 29

    Note your Customer ID: the 10-digit number shown at the top right in Google Ads, formatted 123-456-7890. It’s the account you want Botize to act on.

  30. 30

    The Login customer ID (MCC) is only needed if your account sits under a manager (MCC) account: in that case, enter the Customer ID of that manager account. If you don’t use an MCC, leave this field empty.

  31. 31

    Go to https://botize.com and sign in. Go to “Applications”, search for “Google Ads” and click its icon.

  32. 32

    Click “Add a new profile”. In the form, paste: Client ID, Client Secret, Developer token, Customer ID and, if applicable, Login customer ID (MCC).

  33. 33

    Click “Authorize”. A Google window will open; choose the Google account you use to manage Google Ads (the one you added as a test user).

  34. 34

    Since the app is just for you, you’ll see a warning that it isn’t verified. Click “Continue”.

  35. 35

    Check “Select all” (or the boxes shown) and click “Continue”/“Allow”.

  36. 36

    Back in Botize, you’ll see your Google Ads profile connected.