Autopublish on Facebook Pages
Methods and practical examples
While generating quality content takes time and planning, the publishing process is a task that can be perfectly automated. So much so that even Facebook contemplates this possibility on its own platform.
Facebook offers editors and page administrators the possibility to program the date and time of the publications, within the time zone that corresponds to the page. Said publications must have been previously established on the platform by their respective administrators or editors.
Automation options with the new Facebook API
The objective of this guide is to teach you in detail the options that currently exist regarding the automation of publications.
For each option we have programmed different example tasks that you can install and also edit to suit your own needs.
Yesterday at 4:51 PM public
These are the automations you can do this year
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Publish with Botize
Unlike programming posts from Facebook, doing it with Botize expands the number of options:
- Set calendars, intervals and publication frequencies
- Generate content dynamically
- Get content remotely from another location
- Enrich posts with content from other sources
- Post to Facebook Pages in addition to other networks and platforms
- Fully automate the flow of content generation and publication
Requirements for automation
The process, in addition to being simple, only requires a Facebook developer account and administrator permissions for the page you are going to automate.
With this you will get a permission (token) with which you can start automating. If you do not have an account or do not know how to obtain it, you can follow this guide that we have prepared for create a Facebook developer account, get the authorization token and automate your first task.
Types of publications
Determined by the possibilities offered by the Facebook API, the types of posts that you are going to be able to automate are text messages, links, images and videos.
There are some restrictions such that each post can only be of one type, except for the text message, which can be present in link posts, images and videos.
You can set the post type in your automation or you can let Botize automatically detect it and set the most appropriate one in each case.
A) Text message
Yesterday at 4:51 PM public
The weather in Madrid is sunny and the temperature is 28°C with a maximum of 34°C.
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B) Link
Yesterday at 4:51 PM public
The weather in Madrid is Sunny.
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C) Image or video
Yesterday at 4:51 PM public
Good morning Madrid!
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Content sources
With Botize the content to be published on Facebook can be provided by any other service, platform or social network, without need that this has to be previously downloaded or stored for use.
In the automatic tasks that we present in this guide you can see a multitude of applications external to Facebook that provide content to it and that can serve as inspiration and period starting for your goals.
Automate publication frequency
For constant content publication flows, you can set the frequency of publication based on hours, days, weeks or months.
Publish in your prime hours
Access your page and click on Statistics> Publications> When your fans are online. Then automate a task that posts within those prime times.
Facebook auto share to F.Pages
Share your profile posts on a Facebook page Facebook or only those in which you include a specific hashtag or keyword.
Auto publish own content from other networks
When the content to be published is not on Facebook, you can automate capture it directly from other social networks.
Share YouTube videos
In the same way you can share each new video that you publish on your channel YouTube, post someone else, contain a specific search word, or add to a folder.
Share Instagram on Facebook Pages
Each of the images you post on your Instagram account can be shared on your page or only those that you have previously tagged for it.
Share images from other sources
Images may be located on other platforms or belong only to you, such as those in a specific folder in your Dropbox, or those you store in one of the Botize containers you have.
WordPress posts
As part of an automation you can include the publication of every new post you create in WordPress , or more specifically only those that contain a certain tag.
Auto share blog posts
Botize integrates different blogging platforms, so you can also auto post on Facebook Pages each new entry.
Automate the publication of an RSS feed
Any content that is offered in RSS format, such as News from most of the media, you can read with Botize and post your entries as often as you like on a Facebook page.
Auto publish content from a spreadsheet
If your content has not yet been published in any other source , you can store it in a private sheet of Google Sheets and connect it to Botize so that the publications are fed directly from your spreadsheet.
Auto publish content from more than one source
Botize can get information from different sources, allowing you automate posts that are made up of messages and images from different sources.
Combine and create unique content
Automation is not at odds with creativity. You can for example get time in your city from Yahoo Weather, take a photo of the city with Unsplash and make a nice graphic composition, all 100% automated!
Yesterday at 4:51 PM public
Good morning Madrid!
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You can customize the text including many other parameters such as the forecast for the next day.
Share posts between two or more pages
Content can be obtained from one Facebook page and end in another Auto shares for example those posts that contain a certain keyword.
Autopublish to more than one network
In the same automation you can include the publication in more than one network, like Twitter, Blogger, Facebook Groups or LinkedIn.
Autopublish in messaging applications
Similarly, the publication may be accompanied by a notification in the same instant on a Slack group or Telegram channel.
Users give their opinion
The following list constitutes the main advantages and recommendations that we have extracted from companies that make intensive use of Facebook Pages in their strategies of marketing.
Advantages
- Help yourself in your content strategy with periodicalscheck
- Publish content in prime time slots or at those times or days of the week that you cannot attend to yourselfcheck
- Find out what content sources exist on the net that can add value to your page check
- Social cues from an active community influence better search engine ranking check
- Promote traffic to your website or mobile app check
Recommendations
- Keep a balance your audience perceives appropriate between automated and manual content check
- Avoid publishing duplicate content even though it may be your own creation check
- Check your automatic posts frequently and make sure that they continue to be useful over time. Delete or update the ones not check
- Take time to respond to comments your automatic posts receive. Now you will have more time for it check
- Continue posting manually. Keep the personal touch check
- Facebook’s goal is still to interact with people. Actively participate in your content and that of other people check
