Post from Google Sheets to Instagram, translating the text into another language with DeepL
No more copying, pasting, or struggling with translations. Just add your post to a spreadsheet and watch your Instagram fill up like magic (in the language you need).
Manually posting content from Google Sheets to Instagram in another language can be a daily headache—copying text, translating it, saving images, and switching between apps wastes hours every week. This repetitive work exhausts your team while slowing your pipeline for attracting a multi-language audience. And when you fall behind, your Instagram profile misses out on valuable reach and engagement opportunities, making you lose visibility right when growth is most crucial.
This automation formula connects your Google Sheet, a translation engine, and Instagram, removing friction from your workflow entirely. Whenever you add a new row with English text and an image URL, Botize reads it on your chosen schedule, instantly translates the caption (using DeepL) to the language you want, and posts the image and translated text directly to your Instagram Business account. You can adjust which columns to use, language pair for translation, and how often posts should go out—putting you in complete control while the posting runs on autopilot. Suddenly, your content goes live for a global audience without lifting a finger, saving you hours and expanding your reach.
Ready to turn your Google Sheets into a global Instagram content machine? Follow the simple steps in Botize to get the automation running, or use this formula to launch your multilingual strategy today. Your team’s valuable time and brand visibility are at stake—let’s get your content working smarter, not harder!
Automate this task with 4 simple prompts
Copy and paste the following prompts into Botize's AI task editor
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1
Access the Botize automated task editor.
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2
Select the AI editing tool.
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3
First, set up the automation so that it checks for new content on a regular schedule.
Copy and paste this prompt into the AI editing tool.
Configure the automation to run automatically once every hour. ⤵
Click the 'Apply this task' button to confirm.
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4
Next, add a step to get the newest unpublished row from the Google Sheets file. This row will have the post text in column A and the image URL in column B.
Copy and paste this prompt into the AI editing tool.
Pull the next new row from the Google Sheets file, making sure to identify the post text from column A and the image URL from column B. ⤵
Click the 'Apply this task' button to confirm.
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Now, let's make sure the post text is in the right language for your audience.
Copy and paste this prompt into the AI editing tool.
Translate the text from column A of the latest row, converting it from English to Spanish. ⤵
Click the 'Apply this task' button to confirm.
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Finally, post the translated text to your Instagram Business account with the image.
Copy and paste this prompt into the AI editing tool.
Create an Instagram post using the image URL from column B and the translated text as the caption. ⤵
Click the 'Apply this task' button to confirm.
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7
Your automation is ready to use. Click the 'Save changes' button.
Save changes
From Google Sheets to Instagram in ANY Language—Automatically
Picture this: you jot your next big post in English in Google Sheets, drop in an image link, and relax as your content gets translated and lands on your Instagram—perfectly formatted and ready to connect with a whole new audience. All in a few clicks, no need for tech headaches.
| Manual | Botize | |
|---|---|---|
| Find post in Sheets | 2 | 0 Minutes |
| Copy text and translate manually | 5 | 0 Minutes |
| Download and upload image to Instagram | 3 | 0 Minutes |
| Format and post manually on Instagram | 4 | 0 Minutes |
| Total | 14 | 0 Minutes |
Yes, this is exactly what you’re looking for: seamless Google Sheets to Instagram posts, instantly translated. If you want your messages to reach audiences everywhere—with zero manual effort—welcome, you made it!
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You schedule sale updates in English. The system translates and posts them to your Spanish Instagram audience, all on autopilot.
Save Hours
Let automation free up your evenings and weekends.
Sound Natural
Automatic translations that actually feel human—no awkward phrasing.
Grow Globally
Reach audiences in their own language. Effortlessly.
Cross-Continent Events
Organizing an international event? List updates and images in your Sheet, and reach participants in their own language instantly.
⌾︎ You manage Instagram for your brand, business, or clients and want to go multilingual without hiring extra help.
⌾︎ You love creating in Google Sheets but dread the copy-paste-repeat dance (especially when translating posts).
âś• You only post in one language and manually uploading everything is your zen moment.
✕ You don’t use Google Sheets and prefer uploading directly from your phone, every single time.
âś“ Switch the source and target languages as needed (perfect for any global campaign).
✓ Adapt which columns in Google Sheets are used for text and image URLs—make the setup truly yours.
âś“ Easily change the posting frequency (hourly, daily, or whatever fits your content rhythm).
This automation starts with a Google Sheets file where column A contains the post text (in English) and column B holds the image URL to publish on Instagram. Feel free to adapt the task by changing the column layout, and adjust the DeepL step to set the source and target languages to suit your needs.
