Send a text message template

Whatsapp Business Cloud API


Send a text-based message template to a phone number.

Information provided

When executed, this operation delivers the following data, which can be used in the same automatic task.

  • Tags

  • Contact Id {{contact_id}}

  • Message Id {{message_id}}

Frequently Asked Questions

When should I send text templates?

You should send text templates in the following case:

If you don't have an active session with a user and more than 24 hours have passed since the last interaction, you can only send messages using WhatsApp-approved text templates. Personalized messages are not allowed outside the 24-hour window. Text templates are predefined and standardized structures designed for common use cases and must comply with WhatsApp's policies.

How do I send templates to WhatsApp clients?

To initiate a conversation with a WhatsApp user using a bot on the WhatsApp Business API platform, the bot must do so through a message template approved by WhatsApp.

Message templates are pre-defined messages that contain specific information, such as account details, customer order, etc. These templates must be approved by WhatsApp before they can be used to send messages to clients. Additionally, message templates have usage restrictions, such as a time limit for use after approval and a limit on the number of times they can be used.

It is important to note that WhatsApp has this policy to ensure that bots do not send unsolicited messages or spam to users. This protects the privacy and security of WhatsApp users.

Related link: Create message templates for your WhatsApp Business account.

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